Day 113--Maximizing Your Email Signature

Most, if not all, email platforms offer email "signatures". These are pre-set footers you can customize and attach to all your outgoing emails.

This is built-in advertising you don't have to think about or pay for. Everyone you email every day will know you wrote a book or have an author blog! Repetition builds curiosity and curiosity can lead to sales and continued free promotion through word of mouth.

Maximizing the Email Signature in Three Easy Steps

1. Decide what you want to promote--your book, your website, or your Amazon product page for instance.
2. Add text to describe what you are promoting i.e., "Please visit my author website for news about my latest book, The Wishing Star." or "Find my book on sale at Amazon today." or "Let's be friends on Goodreads." Then add the link.
3. Preview your signature from another computer. Please don't skip this step! My signature has been set up incorrectly for years. I had chosen a fancy font and colors and, while I could read it from my computer, it looked like Greek or Russian or Arabic on other computers. I had no idea the intrigue I was creating until a fellow blogger pointed it out to me. I appeared to be some kind of double agent, writing in English and sending messages in other languages. Exciting! Maybe. Smart marketing, not so much.

This is my current signature. 

Please visit my author blog to follow my progress and to read interviews with other authors!
The Jennifer (Author ) Diaries, wwwjenniferlynnalvarez.com
"A 366 Day Challenge to Break Out of My Inner Circle!"

Please use the Help feature on your email platform if you don't know how to access and customize your email signature!

To Do: Use your free email signature to promote yourself today!