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Molly Snow released the third book in her BeSwitched Series, Royally BeSwitched, on June 10, 2012. I have the pleasure of interviewing her today.
Jennifer: Please describe the premise of your BeSwitched Series.
Molly: A black cat is cursed to switch bodies with lonely souls when she runs away from her witch. The adventures she has are always worth the price, though. They are YA books that deal a lot with teen love and drama, like bullying and first kisses.
Jennifer: Your book covers are enchanting. Do you have team behind your books--cover designer, editor, proofreader--or do you handle all of it yourself?
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| Book #1 |
Molly: I put together all but one cover for my company Breezy Reads.com. I order stock images, modify them and place them together just right. BeSwitched, the first in my series, is the only book where I custom ordered a drawing from an artist.
The team is small. There are a couple beta readers, who mostly check plots for any gaps. I do the majority of editing and design.
Jennifer: Please tell us your top three, most successful book marketing tips.
Molly:
(a) Blog tours. They get me reviews and fans and some sales. It’s a lot of work, but I think it is worth it.
(b) Twitter. There is more to Twitter than meets the eyes I didn’t know that you can have active conversations in Twitter chat rooms, for instance! It’s also a great place to spread the word about giveaways.
(c) Having a series. My sales, although nothing to brag about at this time, are better because of having three books to a series released. Fans come back and buy more, to see what the characters are up to. It has also branded me as an author.
Jennifer: You have an active blog. How do you attract readers and what do you blog about the most?
Molly: I actually rarely blog. I blog around once or twice a month. I read John Locke’s book and he says he does the same, so I try not to worry about it. Posting things that involve others, like giveaways, has been my best method. I am interviewing Kathy from the popular blog I Am a Reader, Not a Writer on my blog today... Check it out.
Jennifer: Where have you submitted your series for book reviews?
Molly: Quite a few places. If you Google BeSwitched, you will find reviews on all sorts of blogs. Most of the reviews get posted to Goodreads too. I contact a circle of YA book bloggers and most of the time they say yes to reviewing. For my blog tours, I have placed sign up forms on my blog and received review requests, and I will also get an occasional review request through Goodreads.
Jennifer: What online sites do you use to network with authors, publishers, editors, or readers?
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Molly: I mainly use Twitter and Goodreads to talk with book bloggers. Book bloggers are to be my best friends in this business.
Jennifer: What advice would you give aspiring authors about self-publishing?
Molly: The actual publishing process is simpler than I imagined. The work up front is tremendous, however, if you want to produce something worthwhile.
Jennifer: What do you think authors should know about book marketing?
Molly: I think it is a necessary thing, for most of us, to boost rankings. I would say to not forget your audience and cater to them.
Jennifer: What did you enjoy the most when writing Royally BeSwitched?
Molly: I loved having Surla, the cat, and her human crush, Jax, go back to the 1700s. It was a romantic setting at the chateau. Getting the prince to fall in love with a peasant (Jax's predecessors) was a lot of fun. Black Magic spells were amazing: a black sea with "seaweed snakes," skeletons that walked like spiders, love potions, and much more.
Jennifer: What projects are you working on now? Will there be a fourth book in the BeSwitched Series?
Molly: Yes, I am working on Book 4 of The BeSwitched Series, and am over 18,000 words into it. I have yet to determine its title and I think it will be the last of the series. I wonder sometimes if I can do spin-offs, but I think I will work on a new series after this.
I am also working to release a contemporary romance by author, Stan Crowe. He is a very talented writer who really wanted to be on board with Breezy Reads. His book, The Cinderella Project, is due out August 30th.
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| Molly Snow |
Then there is the 3rd release in The Zoey and Claire Mystery Series with a pub date TBD. The title of the book is Hexes and Xs, and is more than halfway complete.
As you can see, I enjoy the whole process of publishing, not just the writing :-)
Molly Snow, Founder of BreezyReads.com, wrote BeSwitched when she was just sixteen. As a bestselling author’s personal assistant at age twenty, she decided to do what her boss did and self publish. At age twenty-three, BeSwitched made its debut. Snow is married to her high school crush, has a set of silly twin boys and a bob-tailed cat named Meow-Meow.
Click on any book cover image on this post to purchase Molly's books!
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